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PRESS – 2014

YOLI APPOINTS FOUNDER BOBBY JONES AS EXECUTIVE VICE PRESIDENT OF STRATEGY
Seasoned Industry and Product Expert Brings More Focus on Business Strategyyoli_bobby-icon

SALT LAKE CITY, UT – November 18, 2014 —Yoli, also known as the Better Body Company, announced today that founder Bobby Jones will be moving into a more strategy-related role as the new Senior Vice President of Strategy.

In his new role as Executive Vice President of Strategy, Jones will contribute to existing strategy and business development as well as assist in strategic business planning, competitive assessments, marketplace evaluations and new growth opportunities.

Jones most recently served as Chief Product Officer. In that role, he oversaw product formulation and improvement ensuring a more holistic approach to product development.

“As the company grows, it’s only natural that we continue to draw on the experience of our Founders in the best possible ways, “said Kale, Carlile, COO, about the new title. “We need someone with Bobby’s unique perspective and background to assist in that growth, so he’s moving into a position that’s more strategy-based.”

A former personal fitness trainer and field leader, Jones also started and built a multi-million-dollar security and staffing company that annually employs thousands of people. Jones appreciates the direct sales model and believes it is the best business model for individuals to succeed.

To fill the vacancy left by Jones’ new appointment, Yoli has created a product team that specializes in formulation and manages product development. If there are any product questions, Members and customers are asked to contact customer service by either calling 888-295-9009 or emailing cs@yoli.com and they will route the requests accordingly.

 

YOLI WINS BIG AT THE ACADEMY OF MULTILEVEL MARKETING AWARDS. ALKALETE IS CHOSEN AS PRODUCT OF THE YEAR AND ROBBY FENDER IS CHOSEN AS 2ND RUNNER UP FOR CEO OF THE YEAR.

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The Academy of Multilevel Marketing has selected Yoli’s premier product, Alkalete as Product of the Year for 2013.Alkalete was one of only five ‘gold standard’ products in the final nomination for this prestigious award, and was selected as Product of the Year for its ability to affect and support overall optimal health.

 

yoli_robby-iconYoli’s Founder and CEO, Robby Fender was also selected as 2nd Runner up for CEO of the Year at the TAMM Awards. Robby was nominated for his ability to recognize needs, and create proven, duplicable systems that lead even the most inexperienced to success. Robby’s enthusiasm for the network marketing industry, and self-improvement make him a leading mind not only in our industry, but in the business world in general.

The Academy of Multilevel Marketing is an organization founded by an elite group of industry leaders and experts. TAMM focuses on recognizing and rewarding industry leaders in all categories of business that exhibit exceptional practices and create exceptional products. TAMM Awards consist of 10 awards including products, distributors, leaders, and trainers.

 

YOLI FOUNDER & CEO ROBBY FENDER, AND DR. MIKE OKOUCHI APPEAR ON THE BALANCING ACT – AIRING ON LIFETIME TELEVISION

Yoli is thrilled be appearing on The Balancing Act – America’s premier women’s morning show that is ambitious and inspiring, while illuminating new ways for women to achieve success in all areas of their lives. The Balancing Act® is dedicated to creating trusted solutions for women facing today’s greatest challenges.

Tune in on January 14 and 21, 2014 at 7AM ET, 6AM CT, 8AM MT, 7AM PT, and 7AM HT on Lifetime Television to watch Founder & CEO Robby Fender, and Dr. Mike Okouchi discuss the benefits of the Better Body System and why it is literally transforming thousands of lives. (Be sure to check your local listings to confirm your air time, as it may vary)