OUR MISSION

WE TRANSFORM LIVES

At Yoli, our mission is to transform lives physically, emotionally, and financially, and it means the world to us. Physically, we’ll give you the tools to take control of your health so you can look and feel your best every single day. As you transform your physical health, you’ll bolster your emotional health by restoring your peace of mind and boosting your self-confidence. And if you decide to share the Better Body System, you can transform your life financially by taking advantage of our generous compensation plan.

Whether you’re looking for a physical, emotional, or financial transformation, we look forward to helping you make it a reality!

YOLI

LEADERSHIP

OUR FOUNDERS

One of the driving forces behind Yoli’s success is our incredible leadership. Each one of our Founders uses their unique experience and expertise to make our mission of transforming lives a reality.

Read on to learn more about our leaders!

ROBBY FENDER

FOUNDER, PRESIDENT & CEO

FOUNDER, PRESIDENT & CEO

Robby Fender’s unmatched enthusiasm, winning personality, and million-dollar smile makes him one of the most recognizable and well-liked CEOs in the industry. Robby’s success as both an entrepreneur and CEO gives him a rare insight into multiple areas of business, and his dedication to transforming lives is the driving force of our company.

COREY CITRON

FOUNDER, CHIEF MARKETING OFFICER

FOUNDER, CHIEF MARKETING OFFICER

As Yoli’s Chief Marketing Officer, Corey Citron uses his marketing prowess and extensive communication skills to give Yoli an advantage over the competition. Corey studied Economics at Stanford, and his knowledge and experience make him an invaluable asset as Yoli continues to innovate and evolve as a company.

DAREN FALTER

FOUNDER, EXECUTIVE VICE PRESIDENT

FOUNDER, EXECUTIVE VICE PRESIDENT

As a best-selling author and consultant, Daren Falter offers Yoli a wealth of knowledge and experience. Daren’s twenty-year career as a business consultant, with a focus on helping companies with the start-up process, gives him a unique understanding of the needs of both new and established companies.

BOBBY JONES

FOUNDER, EXECUTIVE VICE PRESIDENT OF STRATEGY

FOUNDER, EXECUTIVE VICE PRESIDENT OF STRATEGY

Bobby Jones’s wide range of expertise has benefitted Yoli at every stage of its growth. As Executive VP of Strategy, Bobby oversees strategic business planning and new growth opportunities. With a degree in Arts and Business from the University of Houston, Bobby brings a unique and creative viewpoint to Yoli.

KIMI FENDER

FOUNDER

FOUNDER

Kimi Fender has been the heart of Yoli since the day it began. She was instrumental in creating the strong team culture that drives Yoli Corporate and has always been Yoli’s most dedicated ambassador. She inspires, uplifts, and supports the entire Yoli family with her love, her joy, and her passion for transforming lives. Kimi has been married to Robby Fender for 26 years and is the proud mother of three children. She cherishes every memory she has created with Yoli and looks forward to many more.

ROD HAIRSTON

PRESIDENT

PRESIDENT

Rod Hairston is one of the fastest-growing, premier authorities in the area of organizational culture, leadership, and human potential. Rod has coached leaders to the Forbes 400 list, star athletes, and organizations including Disney, ABC, Quicken Loans, and Honeywell.Rod is a dynamic speaker and the International Best Selling author of “Are You Up For The Challenge? 6 Steps to Lasting Change: Starting Now, Not Someday.” For over 25 years he has helped millions individuals expand their identities and over 500 companies change, enhance and create high performing cultures.

Our mission to transform lives doesn’t end with our customers. Through our charitable program, Yoli Give, we reach out into our community and lend a hand to those in need. Through our partnership with the Make-A-Wish Foundation, Yoli Give is honored to help grant wishes for children with life-threatening medical conditions. Yoli Give fully sponsors dozens of wishes every year thanks to the generosity of Yoli Nation!

HOW TO DONATE

Make a donation in your Team Office

Set up a recurring donation on your monthly Autoship order

Purchase a Yoli Give Shirt. A portion of the proceeds from each shirt sold goes to the Make-A-Wish Foundation.