Yoli was founded in November, 2009, after Robby Fender contacted four of his most trusted colleagues—Corey Citron, Daren Falter, Bobby Jones, and Michael Prichard—and proposed a new business venture. Each of them said yes, and thus, Yoli was born.
Yoli Means to Live
Yoli is an Aztec word meaning “to live,” and as a company, we do everything we can to help people live the best lives possible. Since the day Yoli launched, our mission has been to transform lives physically, emotionally, and financially. Through the high-quality, natural health products of the Better Body System and our generous compensation plan, we’ve already helped thousands.
Yoli Corporate Culture
Here at Yoli, the employee culture is like no other. That’s because in one way or another, Yoli has helped each of us transform our lives. This video shows just how much Yoli means to us not just as employees, but as people who truly believe in the system and the positive impact it can have on the world.
We can’t take all the credit, though. Our customers and distributors—Yoli Nation, as we call them—are the most passionate, enthusiastic people you’ll ever meet. Thanks to their hard work and dedication, we’re transforming lives not just in our community, but all over the world. It’s been an incredible journey so far, and we can’t wait to see what the future holds.
FOUNDER, PRESIDENT AND CEO
Robby Fender’s unmatched enthusiasm, winning personality, and million-dollar smile make him one of the most recognizable and well-liked CEOs in the industry. Robby’s experience and insight into multiple areas of business, and his dedication to transforming lives is the driving force of our company.
FOUNDER, CHIEF MARKETING OFFICER
As Yoli’s Chief Marketing Officer, Corey Citron uses his marketing prowess and extensive communication skills to give Yoli an advantage over the competition. Corey studied Economics at Stanford, and his knowledge and experience make him an invaluable asset as Yoli continues to innovate and evolve as a company.
FOUNDER, EXECUTIVE VICE PRESIDENT
As a best-selling author and consultant, Daren Falter offers Yoli a wealth of knowledge and experience. Daren’s twenty-year career as a business consultant, with a focus on helping companies with the start-up process, gives him a unique understanding of the needs of both new and established companies.
FOUNDER, EXECUTIVE VICE PRESIDENT OF STRATEGY
Bobby Jones’s wide range of expertise has benefitted Yoli at every stage of its growth. As Executive VP of Strategy, Bobby oversees strategic business planning and new growth opportunities. With a degree in Arts and Business from the University of Houston, Bobby brings a unique and creative viewpoint to Yoli.
OUNDER, CHIEF INTERNATIONAL OFFICER
Michael Prichard’s sense of adventure and passion for embracing new cultures make him an ideal Chief International Officer. As a seasoned traveler and the founder of thirteen successful companies, Michael gives Yoli a unique advantage in international business.